That’s an Award-Winning Logo Up on Top
The team at Smart Creative, who created the BikeLakeland logo, were awarded the prestigious Judge’s Award as the favorite piece at the Polk ADDY’s:
Second, the concept was both clever and thoughtful. (And I get to brag on my designer because it was all his idea.) Lakeland has the iconic swan, and Tymn found a way to make this very subtle illustration where the saddle of the bike was also a swan. You don’t necessarily catch it on the first look, but once you see it, you won’t miss it again. He executed the concept well, with a great color palette, good typography and interesting juxtapositions of the other elements. We were creative. — How Little Projects Win Big Awards
Thanks Fred, Tymn and Smart Creative. You rock. And the judges agree.
BikeLakeland’s New Logo
Thanks to the wonderful (and creative) team at Smart Creative, BikeLakeland has a real logo.
Designed by professionals. People you should hire. Smart Creative is not just a name, they’re smart. They asked a few questions, put on their thinking caps, and sent over a logo fast, great and inexpensive*. You can’t get much better than that.
* – OK, they graciously donated their time to help the BikeLakeland cause. But they only have time to donate if companies big and small hire them. Consider this our overwhelming endorsement of their work.
These are the logos they sent over. (I forgot to mention they gave us two for the price of one. Well, actually for the price of none.)
** – We pulled out the BikeLakeland text for our header image. If it isn’t as sweet as the logo, blame us.