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February 25, 2011

That’s an Award-Winning Logo Up on Top

The team at Smart Creative, who created the BikeLakeland logo, were awarded the prestigious Judge’s Award as the favorite piece at the Polk ADDY’s:

Second, the concept was both clever and thoughtful. (And I get to brag on my designer because it was all his idea.) Lakeland has the iconic swan, and Tymn found a way to make this very subtle illustration where the saddle of the bike was also a swan. You don’t necessarily catch it on the first look, but once you see it, you won’t miss it again. He executed the concept well, with a great color palette, good typography and interesting juxtapositions of the other elements. We were creative. — How Little Projects Win Big Awards

Thanks Fred, Tymn and Smart Creative. You rock. And the judges agree.

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